As DLP Capital, an investment firm, made the move into local community banking, they began by acquiring Community State Bank. Community’s existing customers were exactly what you’d expect — a smaller service area, used to hands-on, small-town service.

The acquisition required a new site, new name (DLP Bank! Wow!), and new copy that managed to speak to Community’s existing consumer banking base and DLP’s loyal clients. We aimed for clean copy that is both friendly and high-end.

Scroll through their homepage below, and feel free to browse the rest of their site. Keep in mind, clients may make ongoing changes.